As many people realize, one of the most important components of opening a new business is PROMOTION. I was totally psyched when I opened my Etsy shop. After the excitement wore off I realized I had to figure out how to get my shop seen amongst the thousands of shops on Etsy. That's when the obsessive internet reading began; these are some of the tips and useful info I've come up with...
First things first, The Storque will become one of your favorite websites if you are new to Etsy. I'm kind of embarassed to admit the amount of time I've spent browsing the articles. But hey, I'm learning.
You must learn how to optimize your Etsy shop for search engines. I found the article Optimizing Your Etsy Shop for Search Engines extremely informative.
Tagging the items in your shop is actually very important . The tags serve as the keywords used to find items when shoppers search for products. Check out this article for other excellent tips.
Handmadeology is a useful site created by Timothy Adam, a veteran Etsian who was able to quit his full time job and concentrate solely on his Etsy shop.
Use the forums to create a voice for your shop and network with the other shop owners. It is quick and easy to drop a single post on a thread and run, but you are likely to be ignored. Instead, spend a few minutes encouraging other shops, they will return the favor. (great advice from Denise at Satin Dolly).
This has kept me busy for a while so I'm sure it's a great jumping off point for anyone else new to promoting their Etsy Shop. Best of luck!
Wednesday, August 5, 2009
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